TABLE OF CONTENTS
Page 47 — Emergency Alert System
Page 67 — Data Center Meltdowns
Page 74 — Data Recovery
COLUMNS & DEPARTMENTS
8 – From The President’s Desk
By BOB ARNOLD
10 – Editorial Advisory Board
By JEAN ROWE & HATTAN SHAMI
47 – Was the Emergency Alert System Test a Failure?
In November of 2011, the United States Department of Homeland Security and Federal Communications Commission conducted their first nationwide test of the Emergency Alert System
(EAS). The system is a media communications-based alerting system designed to transmit
emergency alerts and warnings to the American public at the national, state and local levels,
regarding weather threats, child abductions, and many other types of emergencies.
By TONY SCHMITZ
62 – Four Steps to Develop Social Media Engagement
It seems that every time you turn around, you hear something about social media. With all the
attention it has been receiving, it feels that in some ways it’s been with us forever, but of course
that is not the case. It is a recent phenomenon and its one that’s here to stay.
By REGINA PHELPS & ABBAS HAIDER ALI
65 – 10 Mistakes of Social Media, Crisis Management
If your organization is already on its social media journey, you may want to think of yourself as
a traveler. It can be an exciting time out there on the road, but it can also be a challenging time
– especially if unforeseen problems arise and you make mistakes. While many mistakes can be
easily rectified, others can have severe consequences. It is only natural the following question
surfaces as you explore the use of social media in crisis management: What can I do to avoid
costly mistakes upon developing and implementing social media strategies that are geared
toward improving my organization’s crisis management?
By GIDEON F. FOR-MUKWAI & OLIVER S. SCHMIDT
67 – Data Center Meltdowns
While playing with my 3-year-old son, he had a minor meltdown when it was bedtime. He
wanted to stay up past his normal bedtime to watch Team Umizoomi on TV. With the show
recorded on DVR, missing the time slot was not the problem, but he wasn’t having any of that.
We compromised and watched five minutes with an agreement we’d watch the rest another
time. Preparing information for this article reminded me that like 3-year-olds, data centers can
also have meltdowns – though the impact is a bit more off-putting. By HARRY SCHECHTER
70 – Disaster Recovery: Back to Basics
This article isn’t your typical “Disaster Recovery (DR) 101” dissertation, but rather a summary
of conversations with organizations that made me realize how a majority of companies are not
prepared or even planned for DR. Many times DR – and by default, portions of business continuity – is discussed during projects and engagements focused on many aspects of IT, including
application migrations, virtualization, and security.
12 – The Perspective of Ed Devlin
By ED DEVLIN, CBCP
46 – PPBI
By DEIDRICH TOWNE Jr., MBCP
50 – 2012 Emergency Notification Survey
76 – 2012 Consultant Survey
81 – Upcoming Events
82 – News Briefs
84 – Disaster Recovery Directory
86 – Planning Group Contacts
88 – Advertisers Index
By BILL PELDZUS
72 – Time to Re-Energize Your Data Backups
There’s nothing like a hardware or database failure to ruin your day – and your reputation as
an IT professional. Losing access to your data for an hour, a day, or more, can set your business back, infuriate users, and cause significant risk to your company’s reputation and bottom
line. Data backups are a critical IT function that no business can afford to be without. In our
knowledge-based economy, your corporate data must always be available and accessible. As
your data and IT infrastructure grow, so does the vulnerability of your business. Protecting your
business from that vulnerability is one of the key functions of IT. By RICHARD DOLEWSKI
74 – Combining Tape and Disk for Data Recovery
One of the keys to any data recovery planning and implementation is selecting the right tools to
recover the data. Once the key people, data, and plan have been identified, the right combination of hardware equipment is required. In virtually every situation, it makes sense to include
tape as part of your equipment selection. By MOLLY RECTOR & BETH WALKER
