Insights from the 2012 Global Reputational Risk and IT Study
How security, business continuity and technical support
can shape the reputation and value of your company
Mind your business
IT risks can affect the entirety of your business,
not just the “technology” parts.
Data breaches and attacks increase negative
sentiment about your business.
78 %
of companies studied include
IT risk management as part of
reputational risk management.
75 %
of IT risks impact
customer satisfaction
and brand reputation.
Underestimating the cost of
reputational risk greatly
exceeds the cost of
protection. Proaction is
preferable to reaction.
—Finance director, U.S. bank
As IT becomes more integral to your business,
managing IT risk becomes essential to maintaining
the integrity of your reputation and brand.
IT...is like the heart
pumping blood to the whole
body, so any failure could
threaten the whole
organization’s survival.
—IT manager, French IT
and technology company
Technology is an amplifier
in all it touches, for better
and worse. If we use it, we
must manage it rigorously.
—CIO, Barbados professional
services firm
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