Task 4: Identify the roles of all economic recovery stakeholders. Emergency partner organizations identified roles and
responsibilities of partner organizations for both short- and long-term recovery. An early decision was made about which orga-nization/individual would serve as the media contact to ensure
consistency of information communicated.
Task 5: Produce a complete economic analysis. At the conclusion of the disaster event, a complete economic analysis was
conducted to measure the economic impact of the event on the
local and regional economy. The analysis included quantitative
data gathered through BR&E and post-disaster to measure the
direct, indirect, and induced impact of the disaster on all sectors
of the economy. The impact analysis provided a snapshot of current economic conditions while providing key information for
creation of a long-term economic development strategy.
Survey Results from Other Communities
To gauge reactions to the notion that BR&E could aid in
disaster recovery, four communities were recruited to provide
additional perspective on the effectiveness of an ongoing BR&E
program in responding to disasters (see Table 1). The communi-
ties were selected based on the following criteria:
n similar rural demographic characteristics
n major natural disaster with significant impact to local economy
n community had utilized a business visitation or BR&E program
n varied geographies and type of natural disaster
Table 1
Disaster
Hurricane
Flood
Tornado
Tornado
Year
2005
Ongoing
2007
2002
After identifying the communities, a contact person (e.g.
extension educator, mayor, and/or community economic development director) from each community was identified who would
be knowledgeable about the disaster and recovery efforts. The
person was initially called to explain the project and obtain permission to participate.
Contact persons were sent an e-mail link to a Web-based questionnaire designed to gain knowledge about how the community
perceived BR&E’s role in responding to disasters. Respondents
were asked to respond to the questions on a Likert-type scale,
“strongly agree,” “agree,” “disagree,” or “strongly disagree.” An
opportunity to provide open-ended responses on how BR&E might
be used or improved as a disaster recovery tool was also provided.
Responses indicated that pre-disaster, the communities considered BR&E programs to be somewhat important or of no
consequence one way or another in responding to a disaster. Post-disaster, however, all four community contacts indicated “strongly
agree” in response to the statement, “Familiarity with the business
community pre-disaster better prepared us in making quick contact
and assisting them with their needs post-disaster.” (See Table 2.)
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