adequate personnel responded they
were on the way to resolve the problem,
a “situation handled” notification was
delivered without alerting the masses.
29. Bombs away – When a bomb threat was
recently called into a resort hotel, both
staff and emergency responders had to
act quickly to evacuate guests and staff.
An alert was sent to all guests, no matter
where they were, using cell numbers
gathered through the reservation
30. Musical mayhem – When a multi-day
concert act was delayed, disrupting a
complicated schedule, an alert was sent
to all organizers. The team joined a
conference call and rearranged schedules
quickly, avoiding an embarrassing lull and
without upsetting the crowds.
31. Security breach – If a bank’s Web site
experiences a security breach, sensitive
customer data may be compromised.
One bank protects itself by automatically
launching an alert to on-call IT staff
whenever suspicious activity is detected,
using the cascade feature in case the alert
needs to be escalated quickly.
35. Something fishy – When food alerts
and recalls happened, one company
reacted swiftly with notification, alerting
all customers with lot codes and other
pertinent information. Stakeholders joined
a conference call with the touch of a key to
decide how to best manage the situation.
Now you get the picture – notification
is no longer just for emergencies. You can
get more out of your notification system
by expanding the way you think about it,
and by doing so, you’ll save money while
improving your business operations – not
to mention your staff, customers, clients,
and partners will appreciate the extra communication.
Ann Pickren is an expert in business conti-nuity/disaster recovery, crisis management,
and supply chain management and acts
as strategic counsel for many Fortune 500
companies. In her role as vice president of
solutions at MIR3, Pickren evangelizes MIR3 solutions to
the BC/DR market and consults with customers to develop
emergency management and business continuity best
DISASTER RESOURCE GUIDE
BUSINESS CONTINUITY • EMERGENCY MANAGEMENT • HOMELAND SECURITY
Bringing the Industry
Annual Disaster Resource GUIDE
Weekly Continuity eGUIDE
24/7 Online GUIDE
Covering Six Content Categories...
Plannning, Preparedness & Management
Information Availability & Security
Telecom & Satcom
Crisis Communications, Response & Recovery
Get Your Free* Subscription...
Twen Ty DOLLARS
PLANNING & MANAGEMENT • HUMAN CONCERNS •INFORMATION AvAILAbILITy & SECURITy
TELECOM &SATCOM • FACILITy ISSUES •CRISIS COMMUNICATIONS & RESPONSE
*The GUIDE is free if: your mailing address is in
the U.S. and you sign up before a bulk mailing.
SIGN UP ONLINE WW W.DISASTER-RESOURCE.COM