TheNaked
Truth
Why A Strong Business Continuity Program
Is So Important To Your Organization
business in today’s global environment without
a strong continuity plan is like the emperor who
wears no clothes. Managers may adhere to solid
day-to-day business practices and principles but
view business continuity as less important or may-
be even optional. However, at some point in time,
someone — a manager, client, regulator, or competitor — will open
their eyes to see the naked truth. A company without a strong busi-
ness continuity program ( BC program) can quickly lose crucial
business, or even go out of business, when continuity plans
are outdated, ill conceived, or non-existent. Pretending it
isn’t so is only effective as long as 1) the threat of an event
does not occur, and/or 2) the business risks aren’t exposed
during the event.
This is living on hope and blind faith. To face reality and
plan for the inevitable problems that can arise in any business
environment is not only smart business, but also a growing
necessity in the complex global environment that corporations must navigate today. If we look at the recent event
involving the Gulf oil spill, the company involved didn’t react with a quick well-coordinated response. At least that’s
the public perception today. The recovery plans for this
disaster did not appear well planned but seemed to be designed
on the fly. How many companies today are looking to recover on the
fly?
By Randall Till, MBCP
